Starting 1986 ADD has been specializing in men’s and women’s outerwear. The hallmarks of the brand are comfortable, warm, and beautiful down-jackets. All the models are created by a Italian designer - Giovanni Chicco - for clients who believe that severe climate is not an excuse to wrap themselves up in plain unrefined outerwear, warmth being its only merit.
ADD products are a combination of impeccable style, soothing comfort and friendly prices. The distinguishing features of the brand include patented edge of the cut, lightness (250 – 400 gram) of the items, off beat cut. The designer likes to transform classical materials such as cashmere, silk, leather, nylon and denim presenting their functionality in unusual ways.
ADD long ago won the love of “Korona” clients who appreciate its quality and comfort.