The brand was founded in 1978. Thomas Shaeffer, a sales manager in a small menswear company, came across a pair of trousers with a remarkable fit. He decided to found his own company which soon became famous and gained a reputation for unsurpassed quality.
Later Rene Lezard started to include a women’s line as well. Today it is the №1 premium-brand in Germany. Its philosophy can be defined as “relaxed style”: luxurious simplicity, noble classics not burdened with conservatism, exclusive high-quality materials, comfort and, of course, perfect fit.
Rene Lezard’s clients are successful people who prefer comfort, elegance and quality as opposed to flamboyant demonstration of their wealth. In the “Korona” retail chain the brand has been represented since 1998.